Medium
Marketing
Campaigns
Medium-length marketing campaigns—typically spanning several months or a trimester—are crafted through a 360° lens, weaving together digital, in-store, social, and experiential elements to create a cohesive and immediate impact. These campaigns are especially powerful for brands operating within their own brick-and-mortar locations, where activation can be deeply immersive and direct. Relationship building remains central, grounded in community connection, guest engagement, and authentic, value-driven storytelling. Designed to feel personal and energizing, these campaigns spark emotional resonance while driving traffic and brand affinity in real time. Every touchpoint is an opportunity to infuse personality, celebrate guests, and create memorable moments that feel uniquely rooted in place.
Fascinations Halloween Tarot Deck
The Fascinations Halloween Tarot Deck campaign was a playful and provocative twist on traditional retail marketing, created to promote Halloween costume offerings while tapping into the deeper layers of self-expression. Each card in the deck reflected a distinct archetype; flirty, powerful, mysterious, or wild while offering a fun, personality-driven way for guests to explore who they really wanted to invoke that Halloween. More than just showcasing costumes, the campaign sparked conversations around self expression, desire, and transformation, turning shopping into a magnetic, interactive experience rooted in curiosity and self-discovery. Which card are you?
State Forty Eight x Spinato's Pizzeria Collab
Spinato’s Pizzeria partnered with State Forty Eight to bring together two hyper-local businesses rooted in Arizona pride. The collaboration was less about products and more about celebrating community, supporting the local economy and the spirit of entrepreneurship that has fueled Spinato’s for 50 years. It was a tribute to what can happen when local businesses lift each other up and grow together. Grab a slice to learn more...
The Wizarding World of Za
The Wizarding World of Za was a magical collaboration between Spinato’s Pizzeria and local pizza and beer influencer The Wizard of Za, brewed up to celebrate Spinato’s 50th anniversary. Designed to spotlight local talent, the campaign invited emerging Arizona breweries to craft a unique beer paired with a custom pizza created by Spinato’s and The Wizard of Za. Adding to the fun, the Spinato family channeled their inner wizards; each member represented a house inspired by their personality and history with the brand, crafting signature pizzas that celebrated their unique flavor. With each house featured for two months, the campaign mixed family legacy, creative storytelling, and community collaboration into one unforgettable, personality-packed experience. Jump into the magic!
Pizza Inspired Tattoos
To celebrate Spinato’s 50th anniversary, the brand partnered with Sentient Tattoo Collective, currently located in the space that once housed Spinato’s most beloved location; to create a custom series of Spinato’s-inspired tattoo designs. As a tribute to the pizzeria’s legacy and community roots, anyone who got inked with one of the designs received 50% off their Spinato’s orders for the entirety of 2024, blending nostalgia, artistry, and a bold slice of brand love. See how we expanded this creative campaign.
