Medium
Marketing
Campaigns
Medium-length marketing campaigns—typically spanning several months or a trimester—are crafted through a 360° lens, weaving together digital, in-store, social, and experiential elements to create a cohesive and immediate impact. These campaigns are especially powerful for brands operating within their own brick-and-mortar locations, where activation can be deeply immersive and direct. Relationship building remains central, grounded in community connection, guest engagement, and authentic, value-driven storytelling. Designed to feel personal and energizing, these campaigns spark emotional resonance while driving traffic and brand affinity in real time. Every touchpoint is an opportunity to infuse personality, celebrate guests, and create memorable moments that feel uniquely rooted in place.
Fascinations Halloween Tarot Deck
The Fascinations Halloween Tarot Deck was a playful and provocative twist on traditional costume marketing, created to promote Halloween offerings while tapping into the deeper layers of self-expression. Each card in the deck reflected a distinct archetype—flirty, powerful, mysterious, or wild—offering a fun, personality-driven way for customers to explore who they really wanted to be that Halloween. More than just showcasing costumes, the campaign sparked conversations around identity, desire, and transformation, turning shopping into a magnetic, interactive experience rooted in curiosity and self-discovery. Which card are you?
State Forty Eight x Spinato's Pizzeria Collab
Spinato’s Pizzeria teamed up with State Forty Eight to create a flavorful celebration of Arizona pride. The limited-time collab featured a Southwest Margherita Pizza, a Phoenician Margarita crafted to pair perfectly, and a custom tee designed to honor the heart of the desert. A portion of proceeds supported the State Forty Eight Foundation, empowering local entrepreneurs across Arizona. Grab a slice to learn more...
The Wizarding World of Za
The Wizarding World of Za was a magical collaboration between Spinato’s Pizzeria and local pizza and beer influencer The Wizard of Za, brewed up to celebrate Spinato’s 50th anniversary. Designed to spotlight local talent, the campaign invited emerging Arizona breweries to craft a unique beer paired with a custom pizza created by Spinato’s and The Wizard of Za. Adding to the fun, the Spinato family channeled their inner wizards—each member represented a house inspired by their personality and history with the brand, crafting signature pizzas that celebrated their unique flavor. With each house featured for two months, the campaign mixed family legacy, creative storytelling, and community collaboration into one unforgettable, personality-packed experience. Jump into the magic!
Pizza Inspired Tattoos
To celebrate Spinato’s 50th anniversary, the brand partnered with Sentient Tattoo Collective—now located in the space that once housed Spinato’s most beloved location—to create a custom series of Spinato’s-inspired tattoo designs. As a tribute to the pizzeria’s legacy and community roots, anyone who got inked with one of the designs received 50% off their Spinato’s orders for the entirety of 2024, blending nostalgia, artistry, and a bold slice of brand love. Looking for a tattoo yourself?
