Pizza Inspired Tattoos

To celebrate Spinato’s 50th anniversary in an unforgettable way, the pizzeria partnered with Sentient Tattoo Collective—now located in the same space as Spinato’s former most iconic location—for a creative, community-centric campaign that honored the brand’s roots and bold spirit. Together, they launched a series of Spinato’s-themed tattoo flash designs, featuring playful pizza-inspired artwork and nostalgic nods to the brand’s history. Anyone who got inked with one of the designs received 50% off their Spinato’s orders for the entire anniversary year of 2024, cementing their loyalty in both ink and pizza. The activation gained even more traction when local radio personality Mo Rodriguez of the ALT AZ Mo Show joined in, documenting her own Spinato’s tattoo experience on social media to promote the program. Due to the overwhelming positive response, the campaign evolved into a tattoo-inspired paint night, giving more guests a way to participate in the fun—even if they weren’t ready for permanent ink. The result was a joyful blend of art, legacy, and community that brought old fans and new together to celebrate five decades of pizza love. Check out the event here!