About Me
I love to bring a mix of marketing strategy, design thinking, and event coordination to the table, which allows me to approach campaigns with both creativity and structure. Over the years, I’ve found that my strength lies in being able to connect all the moving parts of a project, whether it’s visuals, messaging, or in-person experiences and turn it into something that feels thoughtful and cohesive. With a background in design, I naturally pay close attention to the small details that help tell a bigger story. And when it comes to events, I enjoy creating moments that feel intentional and memorable, often finding simple ways to add depth and meaning that elevate the experience. I’m always thinking about how each touchpoint works together to support the overall goal, and I take pride in building campaigns that are not only effective but feel genuine and well-crafted.
Skills & Expertise
Marketing Strategy, Graphic Design, Event Management, Creative Campaigns, Visual Communication, Branding, Project Coordination
Experience
Marketing Director:
Spinato's Pizzeria
2022-Present
As Marketing Director at Spinato's Pizza, I drove strategic marketing roadmaps that fueled 5%+ year-over-year growth and helped double revenue by 2025 through new locations and key partnerships. I led a brand repositioning, shifting the core audience to the ideal demographic within three years via data-driven, multi-channel campaigns. I tripled third-party sales, achieving an average 13% return on ad spend (ROAS) through omni-channel efforts. I boosted SEO performance by 200%+ through comprehensive audits, technical optimization, and a non-branded keyword strategy. I launched impactful brand and hyper-local partnerships that strengthened community engagement and local identity. I led the 50th Anniversary campaign and introduced an ESOP, fostering both employee ownership and brand pride. My work included implementing influencer programs, building a CRM and loyalty program, and increasing retention, repeat visits, and lifetime value (LV). Despite a lean budget, I delivered results that rivaled a $500K campaign.
Brand Manager:
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Four Peaks Brewing
2012- 2022
As Brand Manager at Four Peaks Brewing Company, I developed and executed brand strategies that significantly boosted market share, awareness, and guest loyalty. I led trade marketing initiatives for flagship products, driving Hazy IPA to the #3 spot in craft IPA's and Wow Wheat to #1 in craft wheat sales throughout the Arizona market. I created and managed the award-winning Thirst For Adventure program, including key initiatives like the Save Our Saguaros event and a $40K partnership with the Arizona Lottery.
My efforts also included launching 360° integrated campaigns and recurring branded events like the Ghost Tour, which generated year-over-year revenue growth. I expanded retail and e-commerce sales, achieving over $1M in incremental revenue annually. Additionally, I coordinated the Four Peaks for Teachers charitable program, securing $80K in donations for community support in my first year.
Creative Designer:
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Fascinations, Inc.
2003-
2008
As Creative Designer and Event Manager at Fascinations, I played a key role in driving brand success by developing and executing creative assets for seasonal campaigns. I collaborated closely with the team to design graphics, oversee photoshoots, and ensure all materials were visually cohesive and aligned with the brand’s identity. I managed the distribution of campaign assets across 13 locations in four states, ensuring consistent signage and promotional materials for both retail and event settings.
Beyond design, I contributed to the planning and execution of customer-focused educational events, both in-store and at festivals, which reinforced the brand’s commitment to intimacy and wellness. Additionally, I supported the design and implementation of a female-friendly store remodel, enhancing the customer experience and reflecting the evolving community needs. My role was defined by collaboration, ensuring each campaign and event element was aligned with the brand’s objectives and effectively engaged our target audience.
Tools & Software
Adobe Creative Suite
Bright Edge
WordPress / PopMenu
Hubspot / FoodTec / Stripo
Microsoft Clarity / Google Analytics
Sprout Social