Sports
Partnership
Marketing
Creating a fluid sports marketing relationship requires a holistic approach that goes beyond traditional sponsorships. Successful partnerships are built through 360° campaigns and activations that engage fans at every level—from in-venue experiences and digital touchpoints to community involvement and exclusive promotions. The key is to align with the team's culture and values while delivering consistent, authentic interactions that foster long-term brand affinity. These relationships thrive when they are collaborative, rooted in shared goals, and designed to evolve with the audience's interests and behaviors.
P.I.Z.Z.A. Championship
The P.I.Z.Z.A. Competition is a high-energy basketball HORSE-style showdown that runs alongside our Phoenix Suns watch parties, supporting and enhancing our role as the Official Pizza of the Phoenix Suns. With three divisional tournaments held at our stores, fans compete for a spot in the final championship round. The grand prize includes pizza for a month and two tickets to a Suns game—where the finalist takes a shot from the court for a chance to win pizza for a year. It’s a fun, community-driven activation that brings our partnership with the Suns to life in a memorable and engaging way.
Surprise & Deliver
The Surprise & Deliver campaign brings unforgettable moments right to our guests’ doorsteps. In partnership with the Phoenix Suns, lucky fans who order delivery are surprised by the Suns Gorilla and our event team, showing up with their Spinato’s order, two tickets to a Suns game, and fun prizes as a heartfelt thank-you. It’s a one-of-a-kind way to delight our guests, celebrate our Suns partnership, and turn an ordinary delivery into an extraordinary experience.
Lucky Row Spinato's Pizza Delivery
The Lucky Row Pizza Delivery is a game-day surprise that adds extra excitement to the stadium experience. During select Phoenix Suns and Arizona Cardinals games, one lucky row of fans is chosen to receive a special pizza delivery—each guest gets a personal pizza box with a coupon for a free Spinato’s pizza. It’s a fun, in-game activation that brings joy to fans in the stands while reinforcing our presence as the Official Pizza of the Phoenix Suns and The Official Pizza of the Arizona Cardinals.
