Mini
Marketing
Campaigns
Mini marketing campaigns are short, hyper-focused bursts of energy—designed to make an immediate splash, primarily across social media. With limited time and space, these campaigns thrive on bold creativity, quick engagement, and shareability. They're all about relevance and timing—jumping into the cultural conversation with content that feels fresh, fun, and perfectly placed. While brick-and-mortar might take a back seat, the digital-first impact is powerful, turning scrolls into stops, likes into love, and fleeting moments into buzzworthy brand wins.
Red One: The Holiday Kindness Challenge
Spinato’s Pizzeria teamed up with Frost Communications to help promote and support the holiday blockbuster Red One, released on November 15, 2024. The partnership brought festive flair to life through a multi-week campaign centered around a “Holiday Kindness Challenge,” inviting guests to visit Spinato’s locations and nominate someone who spreads cheer all year long for a chance to win free pizza for a year. To amplify the campaign, Spinato’s launched the North Pole News—a lighthearted, bi-weekly news series that highlighted updates on Red One, shared heartwarming kindness nominations, and promoted a surprise-and-delight delivery initiative where over 1,000 prizes were gifted to unsuspecting customers. The campaign mixed holiday magic, feel-good storytelling, and pizza joy in true Spinato’s fashion. See all of the holiday cheer!
The Big Game GIveaway
The Spinato’s Big Game Giveaway was a high-energy campaign that surprised one lucky fan with the ultimate Super Bowl experience. Partnering with Four Peaks Brewing Co., State Forty Eight, and AZTV, the winner received a front lawn tailgate hosted live by AZTV’s Brad Perry. The prize pack included pizzas, $500 in Spinato’s gift cards, a Four Peaks cooler, a custom State Forty Eight jersey, a 75” TV, and an autographed Cardinals football, delivered by Marco Wilson, who joined the fun tossing the pigskin. A celebration of joy and unforgettable moments! Learn more!
Five Nights at Spinato's
Spinato’s teamed up with Frost Communications to support the launch of Five Nights at Freddy’s on November 1, 2023, with a fun and immersive campaign that brought the film to life. We created a surprise-and-delight Drive to Delivery experience, gifting over 500 lucky delivery guests with vintage FNAF pizza boxes and exclusive merch, while our delivery team dressed in throwback FNAF shirts and costumes. On social, our team launched a themed scavenger hunt across Spinato’s locations, where fans answered clues for a shot at a major prize—blending spooky fun with brand love and community engagement. On the hunt for more?
The I <3 Arizona Mixed Tape Beer Box
To celebrate the close of Arizona Beer Week 2021, we launched the “I <3 Arizona Beer Mix Tape” box—a nostalgic, advent calendar-style sampler featuring standout beers from Arizona breweries like Helton, The Shop, and Lumberyard. Designed to appeal to spring travelers and craft beer fans, the retro packaging and mixtape theme made it a fun, memorable way to spotlight the state’s vibrant beer scene. Crack it open...
