The Wizarding
World of Za
What started as a single annual collaboration between Spinato’s Pizzeria and local influencer The Wizard of Za quickly evolved into a larger, ongoing program to celebrate Spinato’s 50th anniversary. Driven by a desire to be more collaborative and community-focused, we expanded the concept into a full-year campaign that spotlighted not just our pizza, but also celebrated and highlighted the Spinato’s family owners—the people whose passion and vision built the brand over five decades. Each collaboration was designed to be both educational and engaging, introducing guests to the idea of how pizza and beer can pair together thoughtfully—something rarely explored in a casual dining space. By working closely with local Arizona breweries, we showcased the incredible talent within our community and reinforced our commitment to supporting small businesses. Through these partnerships, we created a platform where creativity, storytelling, and local pride came together, offering guests a deeper, richer experience every time they sat down to share a slice and a pint.
