Wow Me
Wow Wheat Ale
Wow Wheat Ale from Four Peaks Brewing Co. is a refreshing American-style wheat ale brewed with sweet orange peel, delivering bright citrus flavors complemented by soft wheat and subtle notes of apple and apricot. With a 5.0% ABV, this beer offers a smooth, easy-drinking experience.
The Joy Bus
Wow Wheat Ale supports a noble cause: a portion of proceeds benefits The Joy Bus, a Phoenix-based nonprofit dedicated to providing home-cooked meals and companionship to homebound cancer patients. Enjoying this beer not only satisfies your palate but also contributes to a meaningful community initiative.
Wow Me
The "Wow Me" program direction invites people to connect with Four Peaks' Wow Wheat Ale on a deeper, more expressive level. It’s a call to action that encourages consumers to engage with the brand through moments of creativity, emotion, and personal expression. Whether it’s through vibrant visuals, community stories, or artistic collaborations, "Wow Me" brings energy, color, and heart to the experience—turning a great beer into a platform for shared inspiration and human connection.
Wow A Caregiver
The "Wow A Caregiver" award, inspired by Jennifer Caraway, founder of The Joy Bus, shines a spotlight on everyday heroes—volunteer caregivers. These individuals selflessly give their time, energy, and hearts to support those going through cancer, offering help and hope. Created in partnership with The Joy Bus, this annual recognition honors their compassion and dedication, celebrating the impact they make in others’ lives. It’s our way of saying thank you to those who give so much.
Events
We’ve created engaging, art-driven events throughout our accounts to bring the Wow Wheat Ale brand to life in a way that’s interactive and memorable. These events center around creativity and self-expression, inviting customers to immerse themselves in unique artistic experiences that reflect the vibrant spirit of the beer. From live art installations to collaborative mural projects, we partner with local artists to bring the community together in celebration of both art and craft beer. It’s a fun, immersive way to connect with the Wow Wheat Ale brand while fostering creativity and a sense of shared experience.
Wow Bags
At our pub, we've reimagined the traditional kids' coloring sheet by creating "Wow" bags—a heartfelt initiative that allows guests to draw supportive messages on to-go bags. These bags are then delivered to individuals battling cancer, offering a personal touch of encouragement and hope during their challenging journey. By turning a simple act of creativity into a meaningful gesture, we provide our patrons with a unique opportunity to make a real difference in someone’s life. It’s a way to spread positivity and support while connecting our community to the power of kindness and compassion.​
Trade Assets
​The Wow program ties together all its elements into fresh, eye-catching trade assets designed to engage a younger demographic while evoking a sense of nostalgia. From vibrant visuals that capture the spirit of adventure to interactive, fun experiences, these assets bring the brand to life in a way that resonates with today’s consumers. By blending modern creativity with nostalgic elements, we’ve created a campaign that not only captures attention but also fosters an emotional connection, making the Wow Wheat Ale brand unforgettable across all touchpoints.
Apparel
The Wow program brings a fresh, vibrant energy to our apparel, blending eye-catching designs with a touch of nostalgic flair. Each piece combines bold, modern visuals with retro-inspired elements, making it both a standout fashion statement and a tribute to the spirit of the brand. Crafted for a younger audience, these designs allow wearers to express themselves while connecting with the Wow Wheat Ale program in a fun and meaningful way. It’s an apparel collection that captures attention, fosters a sense of community, and adds a playful twist to everyday style.