Thirst For Adventure
Thirst For Adventure is a bold, multi-year, all-channel campaign for Four Peaks Brewing Company that seamlessly blends purpose and play. Centered around Hazy IPA, the campaign taps into the spirit of a new generation—one that craves freedom, exploration, and authentic experiences. Built on the insight that younger consumers value travel, immersive moments, and a deep appreciation for nature, the program fuels their sense of wanderlust while giving back. With cents-per-case donations supporting national parks through partners like the Grand Canyon Conservancy, Zion Forever Project, and Western National Parks Association, the initiative ties every sip to something greater. From uniquely curated glamping trips and music festivals to hyper-local community events, Thirst For Adventure invites drinkers to connect with the outdoors, with each other, and with a brand that shares their values. It’s more than a campaign—it’s a lifestyle that celebrates exploration, conservation, and the magic of living fully.
National Parks
Four Peaks Hazy IPA proudly gives back with every sip through a cents-per-case donation program supporting the National Parks. Proceeds benefit three key partners: Grand Canyon Conservancy, Zion Forever Project, and the Western National Parks Association—an organization with a footprint of over 70 national parks and monuments. These locations were intentionally chosen to align with Hazy IPA’s distribution zones, ensuring that the impact mirrors where the beer is enjoyed most. It’s a purposeful pairing of product and place, rooted in a love for the outdoors and a commitment to preserving the spaces that inspire adventure.
Wild Tribute
Wild Tribute is all about giving back to the National Parks that inspire their designs, donating 4% of each sale to protect these incredible spaces. We’re thrilled to have partnered with them on this one-of-a-kind collaboration, launching a limited-edition packaging series featuring four Southwest animals, each with a QR code linking to ways you can get involved! This partnership was truly unique, bringing together five organizations and two talented designers to bring the campaign to life in a whole new way. It’s more than just a product—it’s a movement you can be part of!
BOHO Van Life
Our partnership with BOHO Camper Vans was designed with insights into our target demographic—those who seek unique, nature-driven experiences. In 2021, the trips were centered around national parks, offering winners the chance to explore some of America’s most breathtaking landscapes. In 2022, we shifted the focus to include festival tickets, blending the serenity of the outdoors with the excitement of live music and cultural events. This evolution allows us to create even more memorable experiences for our audience, perfectly aligning with their love for adventure, exploration, and unforgettable moments. By offering these distinct opportunities, we are able to engage our community and fuel their desire for authentic and diverse adventures.
Save Our Saguaros
In 2021, Four Peaks Brewing Company proudly adopted the Four Peaks Mountain Wilderness, launching a commitment to environmental restoration following the devastating Bush Fire of 2020. In partnership with the U.S. Forest Service and the National Forest Foundation, we led clean-ups and revegetation efforts to help restore the land and support the return of the iconic saguaro cactus. Inspired by this work, the Arizona Lottery and Circle K partnered with us to create the Cactus Cash program—offering customers a $1 Cactus Cash ticket with the purchase of two Four Peaks beers. Proceeds from the campaign directly support ongoing restoration efforts in the wilderness we’re proud to protect.
Keep Nature Wild
To further extend the authenticity of our Thirst For Adventure program, we partnered with Keep Nature Wild, a nonprofit organization dedicated to preserving and protecting public lands. This collaboration allowed us to integrate conservation efforts into the heart of the campaign, ensuring that our commitment to nature goes beyond just words. Throughout the year, we hosted a variety of local cleanups across the state, rallying our community to actively participate in preserving the beautiful landscapes we all cherish. These events not only fostered a deeper connection to the outdoors but also reinforced the core values of the Thirst For Adventure initiative—exploration, responsibility, and giving back to the land.
Thirst For Adventure Dinner
As the sun dips behind the majestic Four Peaks Mountains, we host an unforgettable Thirst For Adventure sunset beer dinner—a celebration of craft, community, and conservation. This exclusive evening brings together media, influencers, key accounts, and the nonprofit partners who helped bring this program to life. It’s a one-of-a-kind experience that blends rustic charm with elevated hospitality. Guests enjoy a full-service beer-paired dinner featuring our desert-inspired IPAs, curated by our pub kitchen, all set against a glowing desert backdrop. The night comes alive with live music, wagon rides, roaring campfires with s’mores, raffles, giveaways, and interactive moments with National Parks partners. As twilight settles, one lucky attendee is awarded a dreamy BOHO 3-day, 2-night glamping adventure. It’s more than a dinner—it’s a toast to the spirit of the Southwest and the collective power of purpose-driven collaboration.
Trade Marketing
Thirst For Adventure comes to life through bold, eye-catching trade marketing assets designed to capture attention and reflect the vibrant spirit of the Southwest. Inspired by the landscapes that define our brand, these assets aren’t just visually striking—they’re built to connect. Each piece is crafted to stand out in retail, bringing the campaign’s adventurous energy into stores and bars in a way that feels both fresh and authentic. This localized approach created an immediate emotional hook, helping drive SKU execution and build meaningful connections with new markets. The design elements designed by Hayden Renning & Will Simmons.
National Parks Pass
The Thirst For Adventure Kit is an exclusive offering designed to elevate the outdoor experience, and it’s the perfect companion for anyone renting from BOHO Camper Vans. As the first brewery in the U.S. to be approved for the National Parks Pass, we’ve crafted a unique kit that includes our signature desert-inspired IPAs, branded gear, and the coveted Annual Parks Pass, offering access to breathtaking national parks. To further encourage responsible exploration, the kit also includes Keep Nature Wild garbage bags, reinforcing the "pack it in, pack it out" mentality for environmental stewardship. This thoughtful collection not only complements the BOHO glamping experience but inspires renters to adventure responsibly, all while supporting conservation efforts. It’s the ultimate way to make any outdoor journey unforgettable while giving back to the land.
Apparel
We extended the spirit of our Thirst For Adventure campaign to our apparel collection, blending style with purpose. Featuring bold designs inspired by the beauty of the Southwest, our apparel serves as a reminder to embrace adventure while supporting conservation. A portion of the proceeds from each sale is donated to the National Parks and the Save Our Saguaros program, helping to protect and restore the iconic saguaro cactus. By keeping the apparel fun and vibrant, we’ve created a collection that not only looks great but also allows our community to wear their commitment to the outdoors with pride, all while supporting vital environmental efforts.