Spinato's 50th Anniversary
Spinato’s Pizzeria is deeply grateful to have reached 50 years in the Valley, a milestone made possible by the unwavering support of the community. Over the decades, there have been challenges and hurdles, but through it all, the loyalty, love, and encouragement from our guests have carried us forward. What started as a small family dream has grown into something much bigger, thanks to the people who’ve shared meals, memories, and moments with us along the way. We’re honored to be part of this community and look forward to many more years of serving up love, one slice at a time.
Social Strategy
Thank You For Choosing Us
To celebrate 50 years of Spinato’s, we launched a heartfelt social giveaway campaign to thank the guests who made it all possible. Through fun giveaways, nostalgic content, and messages of gratitude, we invited our community to share in the celebration and showed our appreciation for five decades of loyalty, love, and shared memories.
It's All Because Of You
At the heart of everything we do is our incredible staff, the true soul of the Spinato’s Experience. For 50 years, they’ve gone above and beyond to make guests feel welcomed, cared for, and part of the family. Their passion, warmth, and dedication have shaped every moment and helped turn meals into memories across generations.
Food Brings People Together
Food has a way of showing up in life’s most meaningful moments, celebrations, first dates, family traditions, and quiet nights in. It brings people together, sparks connection, and becomes part of the memories we carry with us. At Spinato’s, we’re honored that our food has played a role in these moments, serving as a backdrop to laughter, love, and togetherness across generations. It’s more than just a meal, it’s a shared experience that helps connect hearts and create lasting bonds.
Food Is Our Love Language
Every vendor we partner with is chosen with care, reflecting our commitment to giving guests the very best. By sourcing premium ingredients and supporting trusted local suppliers, we ensure every dish is fresh, flavorful, and rooted in the community we proudly serve.
Hunt Down Memory Lane
Our Golden Ticket scavenger hunt promotion was a celebration of both legacy and growth, surprising guests with $50 gift certificates in partnership with longtime supporters and local influencers. Each ticket highlighted our original locations, the new businesses that now reside there, and the journey from our rich history to the exciting partnerships and expansion shaping our future.
Local Community Is Everything
Supporting the local community and giving back through charitable efforts is at the heart of everything we do. It’s not just part of our mission, it’s a reflection of the deep connection we share with the people around us. When the community thrives, we all thrive, and we’re proud to stand alongside those making a difference every day.
Activations
Stay Golden
To celebrate our 50th anniversary, we created a year-long, Italian charcuterie-inspired pizza topped with a touch of gold dust; an elevated, limited-edition creation priced at $50. This special pizza not only honors our roots and culinary passion, but also gives back, with a portion of proceeds supporting Magicians on Mission, a nonprofit dedicated to improving mental health for military members through connection and entertainment.
$50 For 50
As part of our 50th anniversary celebration, we surprised 50 guests with $50 gift certificates on their birthdays throughout the year. It was our way of adding a little extra joy to their special day and saying thank you for being part of the Spinato’s family.
Wizarding World of Za
The "Wizarding World of ZA" promotion brought together local Arizona pizza and beer influencers for a fun, collaborative culinary experience. Every two months, we spotlighted one of four owners, inviting them to create a signature pizza that reflected their unique style and personality. Paired with a specially brewed beer from a local brewery, each collaboration highlighted the owners’ distinctive "house" while celebrating the vibrant, diverse pizza and craft beer scene in Arizona. It was a magical blend of creativity, community, and local flavor, offering guests a one-of-a-kind tasting experience.
The Holiday Kindness Challenge
During the holiday season, we launched a Holiday Kindness Challenge, inviting guests to visit and shout out the people in their lives who spread goodness and cheer all year long. As a thank-you for helping us celebrate these everyday heroes, participants had a chance to win pizza for a year, a small way to reward big hearts.
