AB Sales & Marketing Conference

At the Anheuser-Busch Sales and Marketing Conference, we are creating an unforgettable event experience that fully immerses attendees in the spirit of our "Thirst for Adventure" Hazy IPA program. This activation will combine striking visual storytelling, interactive tasting stations, and collaborative engagement to showcase the bold, adventurous energy behind the brand. At the same time, we will honor our roots by weaving in the rich legacy of Kilt Lifter, a brand that has been a cornerstone of our story and continues to represent quality and tradition.

To elevate the experience, we’ve crafted several handmade elements that tie into our adventurous theme. A custom front welcome sign featuring paint-in activation invites attendees into the world of "Thirst for Adventure." Telephone line lights are strung across the kegs, adding a unique, whimsical touch that brings the space to life. One of the standout pieces is the custom-made VW bus jockey box, which I personally created for events to mimic our first delivery vehicle—bringing a nostalgic, vintage VW-inspired design to life. These special touches, along with our vintage VW-inspired décor, evoke a sense of freedom, exploration, and authenticity, tying both the new and the classic together. Through this dynamic blend of past, present, and future, we aim to not only launch a product but to celebrate the lifestyle and community that defines who we are.