Five Nights At Freddy's

To celebrate the release of Five Nights at Freddy’s on November 1, 2023, Spinato’s partnered with Frost Communications for a playful, nostalgia-fueled campaign that brought the film’s eerie charm into the real world. Our delivery guests were treated to surprise drops featuring vintage-style FNAF pizza boxes, exclusive merchandise, and a team of drivers decked out in retro uniforms and themed costumes. Over 500 lucky recipients got in on the frightful fun. Meanwhile, fans were drawn into a social-based scavenger hunt built by Angela Moneyhun (our Social Media Manager), with clues hidden across Spinato’s restaurants through social channels, all leading to a grand prize. The campaign blended horror nostalgia, gaming, interactivity, and community connection—delivering an experience that was as entertaining as it was unforgettable. This promotion won a PRSA 2024 Copper Anvil award for Best Campaign on a Shoestring Budget (under $5k).