The Haunted Brewery Tour
We created a unique, seasonal paid activation for our brewery, housed in one of the oldest buildings in Tempe, by blending its rich history with a fun, immersive experience that engaged guests and brought a fresh twist to the brewery’s legacy.
The Haunted History of Four Peaks Brewing Co.
The Four Peaks Ghost Tour is a deeply immersive experience rooted in over six months of collaborative research with Tempe Tourism, the Tempe Historical Society, and archived stories from The Arizona Republic. This extensive work unearthed a rich blend of local lore, brewery-specific legends, and real accounts of ghostly encounters from longtime staff. Each walking tour is guided by a master storyteller, Carter Nacke, and brought to life with eerie projections, soundscapes, and atmospheric visuals set against the backdrop of our century-old brewery. What began as a historical deep dive evolved into one of Tempe’s most anticipated seasonal events, selling out year after year with its perfect mix of authenticity, mystery, and theatrical storytelling.