The Secret Sauce Society
The Spinato’s Secret Sauce Society is the brand’s loyalty program that rewards guests for enjoying what they love most. Members earn points on purchases that can be redeemed for food and exclusive perks, while receiving special offers and insider access. Through the Spinato’s app and online ordering at spinatospizzeria.com, guests can easily place orders, track rewards, redeem points, and stay connected to all things Spinato’s in one convenient place.
Loyalty Program
The Spinato’s loyalty program was intentionally built with a strong, flexible foundation that allows the brand to grow without overcomplicating the experience. From the start, the structure was designed to balance guest value with long-term sustainability, ensuring rewards feel meaningful while remaining easy to manage and monetize. This thoughtful framework leaves room to introduce seasonal perks, limited-time offers, and special incentives without disrupting the core system or creating unnecessary risk. By incorporating clear expirations and tracking mechanisms, the program protects the business from runaway liability while allowing Spinato’s to evolve the rewards over time, keeping the experience fresh, strategic, and financially sound.
Online App
The Spinato’s app was built with clear intention to serve as a true one-stop shop for our most engaged guests. It brings together everything they need in one place, from ordering and one-click reordering to finding locations, making reservations, buying or checking gift cards, viewing rewards and coupons, and easily contacting us or leaving a review. Looking ahead, we plan to expand the app to include catering and add thoughtful gamification to enhance the rewards experience. Because app users are our most loyal audience, we use push notifications sparingly and purposefully, focusing on surprise and delight rather than volume. This includes access to secret menu items, gift certificates, and special offers that feel exclusive, relevant, and genuinely rewarding. The Spinato’s app was built with clear intention to serve as a true one-stop shop for our most engaged guests. It brings together everything they need in one place, from ordering and one-click reordering to finding locations, making reservations, buying or checking gift cards, viewing rewards and coupons, and easily contacting us or leaving a review. Looking ahead, we plan to expand the app to include catering and add thoughtful gamification to enhance the rewards experience. Because app users are our most loyal audience, we use push notifications sparingly and purposefully, focusing on surprise and delight rather than volume. This includes access to secret menu items, gift certificates, and special offers that feel exclusive, relevant, and genuinely rewarding.
Guest Relationship Management
The introduction of our new CRM tool allows us to better understand how to create the most thoughtful, personalized experience for our guests. It helps us recognize how guests engage with Spinato’s so we can communicate clearly and intentionally, sharing only information that is truly relevant and highlighting the food, offers, and experiences they are most likely to enjoy. We know our guests don’t want more spam or messages that don’t apply to them, they already get plenty of that elsewhere, so our focus is always on adding value rather than volume. This approach allows us to recognize and reward our most loyal guests, find meaningful ways to reconnect with those we may not have seen in a while, and evaluate how well our experiences and campaigns are serving our community so we can continue to improve. Alongside this, our text platform helps us stay closely connected in a helpful, non-intrusive way by tracking orders in real time and allowing us to quickly spot and resolve any issues. Together, these tools reinforce our commitment to leading with care, respect, and intention, ensuring every guest feels seen, supported, and genuinely taken care of while maintaining a guest-forward, elevated Spinato’s experience.