Red One: Holiday Kindness Challenge
In celebration of the holiday film Red One, Spinato’s Pizzeria partnered with Frost Communications to roll out a joyful, multi-week promotion that brought the spirit of the season to life. At the heart of the campaign was the Holiday Kindness Challenge; an invitation for guests to nominate everyday heroes who spread kindness all year for a chance to win free pizza for a year. The experience was elevated with the launch of North Pole News, a playful bi-weekly news series featuring updates on the movie, spotlighting touching nominations, and spreading smiles with surprise prize deliveries. With over 1,000 giveaways and countless moments of cheer, the campaign delivered a festive blend of community connection, heartfelt stories, and holiday fun, all wrapped up in true Spinato’s style.
Holiday Kindness Challenge
As part of the Holiday Kindness Challenge, Spinato’s invited guests into our pizzerias to celebrate the spirit of giving by nominating someone in their life who goes above and beyond to spread kindness throughout the year. We wanted to recognize the everyday heroes making a difference in their communities. Guests submitted nominations in-store for a chance to gift their nominee with the ultimate thank-you: FREE PIZZA FOR A YEAR! It was our way of turning the spotlight on the people who embody generosity, warmth, and compassion, the same values we strive to serve with every slice.
North Pole News
To keep the momentum of the Holiday Kindness Challenge alive and build excitement around the release of Red One, we created North Pole News; a playful content series inspired by the whimsical world of the film (script and production by Angela Houston). Styled as a festive newsroom straight from the North Pole, the series delivered updates on the kindness nominations from our guests, shared uplifting community stories, and teased elements of the movie to build anticipation leading up to its November 15th release. By blending heartfelt local moments with cinematic buzz, North Pole News became a joyful touchpoint that connected our customers to both the spirit of the campaign and the holiday blockbuster we were proud to support.
Holiday Surprise & Deliver
As a joyful extension of the Holiday Kindness Challenge, we launched a Surprise & Deliver program to bring unexpected cheer straight to our guests’ doorsteps. Every delivery order during the campaign had the chance to come with a surprise gift, delivered not just by any driver, but by our spirited “Elf Interns” wearing official Red One hats and nametags. Over 1,000 prizes were handed out, including $25 Amazon gift cards, Spinato’s gift certificates, movie passes, and more. It was a playful and heartfelt way to spread kindness, create a little holiday magic, and make someone’s day, one pizza at a time.
